Houston and Modern Citizens launch ‘Make it more Magical’ campaign for Yankee Candle
Yankee Candle, world-famous American candle manufacturer, invites us all to ‘Make it more Magical’ this year, with the launch of its 2024 Christmas campaign. Managed by Houston, following a competitive pitch in July 2024, the multichannel campaign sees the brand flexing its creativity in the first ATL campaign since 2017. Originating in 1969, the brand […]
Houston appointed to lead Yankee Candle Christmas 2024 campaign
Yankee Candle has appointed Houston to manage the UK consumer communications strategy for its Christmas 2024 campaign. Following a competitive pitch, Houston was selected to run the seven-figure budget campaign that will span TV, press, experiential, digital, social and out of home advertising in the run up to Christmas. Working alongside its partner agency, Modern […]
Creature London, Positive London, and Positive Netherlands Rebrand as Modern Citizens
London, 25 September 2024: Creature London, Positive London, and Positive Netherlands including TikTok agency DUNKD have joined forces and will officially rebrand to become Modern Citizens, a new agency designed to meet the evolving needs of modern brands. Uniting the capabilities of creative, integrated digital and content creation agencies, Modern Citizens is made up of […]
